Zippo: Marketing the Rolls Royce of Matches
- Sunday, April 3, 2011, 0:57
- Entrepreneurs
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Gregory Booth, the CEO of Zippo, which makes perhaps the world’s most iconic cigarette lighters, stopped by the Forbes studio recently to talk about how to sell a commodity product – at decidedly non-commodity prices.
http://blogs.forbes.com/michaelnoer/?p=458
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