From Crowdfund Fans To Retail Sales – Home Security Startup Cocoon Charts A Route To The Stores
- Monday, March 20, 2017, 11:14
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Internet of things technologies are poised to jump start the home security market, but consumers want solutions not tech. UK Startup Cocoon has used two Crowdfunding campaigns to attract fans. Retail penetration is the next big challenge.
http://www.forbes.com/sites/trevorclawson/2017/03/20/from-crowdfund-fans-to-retail-sales-home-security-startup-cocoon-charts-a-route-to-the-stores/