What’s A Lupini Bean? BRAMI Founder Shares His Tips For Selling An Unfamiliar Superfood
- Monday, November 21, 2016, 1:08
- Entrepreneurs
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Aaron Gatti, the founder of BRAMI, a high-protein, healthy snack food of pickled lupini beans, has discovered that convincing consumers to try an unfamiliar product isn’t as hard a sell as he thought, when the category, in this case plant-based foods, is a hot one. He shares his tips for introducing a new brand.
http://www.forbes.com/sites/robindschatz/2016/11/21/whats-a-lupini-bean-brami-founder-shares-his-tips-for-selling-an-unfamiliar-superfood/
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