Predictions 2017: Three Ways B2B Marketing Will Change In 2017

By Peter O’Neill Marketers have much to think about when it comes to their strategies as we approach the New Year. For B2B professionals, Forrester identified three key areas to focus on: account-based marketing, vendor consolidation and organization and talent decisions that are focus on customers. Here are the highlights, according to […]

http://www.forbes.com/sites/forrester/2016/11/04/predictions-2017-three-ways-b2b-marketing-will-change-in-2017/

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