Selling To A Reluctant Audience: Marketing Hacks From Late-Night TV And The Fitness Industry

Most entrepreneurs I know believe they have innovative products. Refocusing your marketing operation around the idea of innovation can help your products stay that way.

http://www.forbes.com/sites/groupthink/2016/05/02/selling-to-a-reluctant-audience-marketing-hacks-from-late-night-tv-and-the-fitness-industry/

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