Brainstorming Doesn’t Work — Do This Instead
- Wednesday, October 8, 2014, 11:24
- Entrepreneurs
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Have you ever sat through a fruitless brainstorming session and wondered—who came up with this, anyways? It’s strange to imagine, but the concept of “brainstorming” was technically brainstormed by someone nearly a century ago. That someone was Alex F. Osborn, the accredited father of brainstorming and a passionate advertising executive who set out to transform how companies cultivated new ideas.
http://www.forbes.com/sites/rochellebailis/2014/10/08/brainstorming-doesnt-work-do-this-instead/
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