How Bad PR Can Kill A Great Product
- Wednesday, August 13, 2014, 10:39
- Entrepreneurs
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The smartphone business is one of the most competitive on the planet. Consumers demand incredibly powerful features and low prices. That’s why a startup called OnePlus stunned the industry by introducing a high-end phone with a low-end price. But then the public-relations mistakes started piling up…
http://www.forbes.com/sites/netapp/2014/08/13/oneplus-one-bad-pr/
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