Easing Market Pain: How To Position Your Products For Success
- Thursday, June 5, 2014, 12:38
- Entrepreneurs
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When determining market fit, entrepreneurs should position their products to be more like a pain killer and less like a vitamin. If you don’t provide a product or service which relieves great and immediate pain, the customer is less likely to buy, and you’ll have a harder time building a great startup.
http://www.forbes.com/sites/xseedcapital/2014/06/05/easing-market-pain-how-to-position-your-products-for-success/
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