Star Wars, Elvis, Miller Lite: How Marketers Use ‘Nostalgic Capital’ To Cash In On The Past
- Monday, January 20, 2014, 11:01
- Entrepreneurs
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Yes, it’s a “thing” – and savvy product developers and marketers know that the nostalgic capital that accompanies our sentimental emotions is a concept that is highly motivating to American consumers.
http://www.forbes.com/sites/cherylsnappconner/2014/01/20/star-wars-elvis-miller-lite-how-savvy-marketers-use-nostalgic-capital-to-cash-in-on-the-past/
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