What Microsoft’s Clever New ‘I’m A PC, I’m An iPad’ Spot Says About The Company

Microsoft’s largely unsuccessful 8-month campaign to market Windows 8 and its new Surface tablets got a reboot at last with a new spot that takes direct aim at Apple’s category-leading iPad. The commercial is somewhat ironically titled “Less Talking, More Doing”. (It’s embedded below). Why the irony? Because to date the Surface campaign has included exactly zero spoken words in either “The Vibe” or “Movement” so to call this one “Less Talking…” well, yeah.

http://www.forbes.com/sites/markrogowsky/2013/05/23/what-microsofts-clever-new-im-a-pc-im-an-ipad-spot-says-about-the-company/