Bluebird vs Greendot. Prepaid wins.

Walmart made Green Dot.  Now it’s making Blue bird.  The low-cost merchant has long offered a full suite of payments products to its customers.  From international money transfer to bill-pay to check cashing and prepaid, Walmart has been a pioneer of financial services for the emerging middle class.  In 2010 a venture-backed company originally called NextEstate went public largely due to its exclusive deal with the retailer to distribute its general purpose, reloadable, branded prepaid card.  At some point, after the IPO, and after Walmart financial services executive, Jane Thompson, moved on, Green Dot’s deal became non-exclusive.  Walmart did a deal with American Express, which has made a massive investment to market its nascent prepaid capabilities, and dealt a massive blow to the value of Green Dot.

http://www.forbes.com/sites/arjanschutte/2012/11/25/bluebird-vs-greendot-prepaid-wins/