Cut to the Chase: Why You Should Articulate Your Mission in Eight Words or Fewer
- Tuesday, October 2, 2012, 12:01
- Entrepreneurs
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Peter Drucker may not have been quite this rigid, but he would have been close. “We want to cut to the chase,” writes Kevin Starr in the Stanford Social Innovation Review, “and the tool that works for us is the eight-word mission statement.”
http://www.forbes.com/sites/drucker/2012/10/02/cut-to-the-chase/
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