How To Turn Your Customers Into Regulars

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My passion for the restaurant business started with my family’s regular practice of eating out.  My blue-collar parents both worked full time (and sometimes more), and often felt unenthusiastic about cooking at home.  In truth, neither was very good at it.  As a result, we ate out almost every evening. 

http://www.forbes.com/sites/jerryprendergast/2012/09/07/how-to-turn-your-customers-into-regulars/

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