The Dangerous Seduction of the Lifetime Value (LTV) Formula
- Friday, August 31, 2012, 2:01
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This is a guest post written by Bill Gurley, a general partner at Benchmark Capital in Menlo Park, Calif. He blogs at Above The Crowd. You can follow him on Twitter at @bgurley. Bill Gurley Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the
http://www.forbes.com/sites/bruceupbin/2012/08/30/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/
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