How to Take Advantage of Coming Changes In Consumer Behavior through Nexting
- Wednesday, July 18, 2012, 5:49
- Entrepreneurs
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Coca-Cola?s former Chief Marketing Officer, Sergio Zyman describes used smart phone reseller uSell as ?the big one.? He?s excited about its potential to satisfy consumers? coming needs ? which is why he?s investing in it. There are lessons to be learned here about noticing important changes, anticipating the broader impact of those changes, and building capabilities to take advantage of what is going to happen.
http://www.forbes.com/sites/georgebradt/2012/07/18/how-to-take-advantage-of-coming-changes-in-consumer-behavior-through-nexting/
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