How Small Business Wins in a Socially Connected World

Gail Goodman is the CEO of Constant Contact, a leading provider of email marketing, social media marketing, event marketing, local deals, and online survey tools for more than half a million small organizations. Gailis the author of the newly released Engagement Marketing: How Small Business Wins in a Socially Connected World. Goodman was named one of Boston’s top 30 innovators by The Boston Globe. She is a member of the Board of Trustees of the Massachusetts Technology Leadership Council, and a member of the Board of Directors of SCORE. In this interview, she talks about why email marketing is still important despite the blog craze, how to stand out and create marketing engagement and more.

http://www.forbes.com/sites/danschawbel/2012/05/21/how-small-business-wins-in-a-socially-connected-world/