Ask Why They Hired The Milkshake
- Saturday, October 29, 2011, 4:06
- Entrepreneurs
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Marketers often get caught up in a product’s features nIn this video clip produced by the University of Phoenix lecture series, Harvard Business School professor Clayton Christensen (Forbes cover subject earlier this year) explains how he and his team helped a fast-food restaurant sell more milk shakes by first getting
http://www.forbes.com/sites/bruceupbin/2011/10/29/ask-why-they-hired-the-milkshake/
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