Corny Ads, Nice Revenue

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By Dale D. Buss Shove aside your prejudices about the “right” way to achieve marketing success and behold the cavalcade of multi-million – nay, multi-billion­-dollar — enterprises that have been created on the back of direct-response TV advertising. We can’t all be Apple, with its golden-tinged ads on highfalutin network-television shows like

http://www.forbes.com/sites/groupthink/2011/10/03/corny-ads-nice-revenue/

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