Are Marketers Sacrificing Data Accuracy in the Quest for Speed?
- Wednesday, May 11, 2016, 11:06
- Entrepreneurs
- Add a comment
The explosion of consumer data has created a massive opportunity to better understand customers and deliver highly contextual messages or offers. But the sheer volume of data often erodes the customer experience: data is only valuable and actionable if it’s matched back to a customer with a high degree of accuracy and analyzed across all channels.
http://www.forbes.com/sites/forbesinsights/2016/05/11/are-marketers-sacrificing-data-accuracy-in-the-quest-for-speed/
About the Author
admin123 has written 23402 stories on this site.
