IBM Gives Retailers A Crystal Ball This Holiday Season
- Thursday, November 20, 2014, 0:00
- Entrepreneurs
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With just a week until the most important five-day shopping period of the year, retailers and marketers are putting the final touches on their holiday campaigns. Once again, the most important tool in their arsenal – and the closest thing they have to a crystal ball – is big data and analytics.
http://www.forbes.com/sites/kimberlywhitler/2014/11/20/ibm-gives-retailers-a-crystal-ball-this-holiday-season/
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