Subway Targeting 1.5 Million New Customers With Formula One Sponsorship

Sandwich chain Subway is considering signing a “ground-breaking” sponsorship deal with Formula One auto racing which would give it access to 1.5 million new customers according to new research.

http://www.forbes.com/sites/csylt/2014/05/02/subway-targeting-1-5-million-new-customers-with-formula-one-sponsorship/

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