Changes To Your Business: Here’s How To Embrace Them

Far from agreeing with the axiom that “change is a good thing,” small business owners often find the thought of pursuing a new direction terrifying and risky. The smallest change in customer needs or marketplace demands can generate a ripple effect that completely reroutes a business’s course. But as unnerving as it may be, change is what business owners need to test their assumptions, elevate their goals, and venture into new areas of success. How you deal with that change will determine whether your business soars or sinks.

http://www.forbes.com/sites/sage/2014/02/19/changes-to-your-business-heres-how-to-embrace-them/