The China Luxury Downturn Is Real – Global Luxury Brands Must Adjust

吃苦 (chī kǔ): To Eat Bitterness.  For centuries Chinese people have used this term to teach and remind themselves and their children that it is important to endure hardship, to develop a thick skin and to keep persevering no matter how many obstacles are put in your way, and ultimately you will get through tough times and succeed.

http://www.forbes.com/sites/michaelzakkour/2014/01/17/the-china-luxury-downturn-is-real-global-luxury-brands-must-adjust/

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