Can Online Poker Save Zynga? $417B Global Gambling Market Throws Pincus A Risky Lifeline

Can online poker save Zynga? That seems to be the question investors were looking to answer on Thursday as the embattled social gaming company saw its stock surge on news that it took the first steps to file for a gambling license in Nevada.  With a global gambling market expected to be worth $417 billion this year and online gaming accounting for a fraction of it, the growth opportunity is humongous.  And it’s even bigger in the U.S., which takes 25% of the world’s gambling profits, with only 3.3% of those coming from online.

http://www.forbes.com/sites/afontevecchia/2012/12/06/can-online-poker-save-zynga-417b-global-gambling-market-throws-pincus-a-risky-lifeline/