How Big Of A Threat Is Google To Kayak?

Unlike online travel agencies such as Expedia, Orbitz and Priceline, Kayak does not provide online bookings directly but gives consumers a one-stop search solution to the best fares along with other value-added services like flight status updates and pricing alerts. The company aims to offer travel suppliers and online travel agencies (OTAs) an efficient channel to sell their products and services to potential users.

http://www.forbes.com/sites/greatspeculations/2012/08/30/how-big-of-a-threat-is-google-to-kayak/

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