What’s More Important: A Wildly Original Business Model–or Smart Marketing?
- Sunday, August 26, 2012, 12:00
- Entrepreneurs
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A few years back, I ran a national business plan competition for business school and university students for a major media company. I was struck by the intense effort the entrants put into coming up with a business model that was not only brand new but could also become profitable. (As anyone who’s attempted this knows, it’s easier said than done!)
http://www.forbes.com/sites/elainepofeldt/2012/08/26/whats-more-important-a-wildly-original-business-model-or-smart-marketing/
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