When Shooting for Growth Can Leave You Broke

It?s tempting for mid-market executives to believe that the only time their companies could run out of cash is when revenue is dropping off a cliff. On the contrary: Mid-sized firms striving for growth are just as susceptible to becoming cash-dry, perhaps even more so. Simply put, they can spend too much too fast, or spend too little too late. It?s like the driver who braves oncoming traffic to pass in the passing lane?misjudging speed, distance and timing can be deadly.

http://www.forbes.com/sites/robertsher/2012/08/21/when-shooting-for-growth-can-leave-you-broke/