Game Face: A Preparation Guide to Attending E3

Next week I’ll be attending E3 (Electronic Entertainment Expo), a trade show for computer, video games and related products, which has been put on by the Entertainment Software Association for the past 17 years. As I prepare for this arcade on steroids, I thought I’d share my tips when preparing to attend just about any expo. I realize attending as media is different than as a regular attendee or showcasing as an exhibitor, but I think everyone will find these suggestions useful.

http://www.forbes.com/sites/stevecooper/2012/05/29/game-face-a-preparation-guide-to-attending-e3/