Sonic Gains Lead after Giorgio Sings and Spokesmen "Go Rogue"
- Wednesday, May 2, 2012, 9:22
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Back in February, an unexpected YouTube video went viral to the benefit of fast casual dining chain Sonic. Singer Giorgio Fareira was filmed spontaneously serenading a bemused Sonic drive-in teller with his order. Luckily for the brand, she took his unusual delivery in great heart. Although the lyrics may not have been the most poetic–?Can I get an #8? With large, chilli cheese tater tots??–the rendition was extremely tuneful.
http://www.forbes.com/sites/brandindex/2012/05/02/sonic-giorgio-rogue-spokesmen/
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