How Kindness and Generosity Made My Businesses More Profitable

You know it’s profitable to be socially-conscious and charitable when big companies make ‘corporate responsibility’ a priority. Does that sound cynical? Actually, I couldn’t be happier about this development: we all benefit when companies make a sincere effort to contribute more.

http://www.forbes.com/sites/nataliepeace/2012/03/03/how-kindness-and-generosity-made-my-businesses-more-profitable-how-kindness-and-generosity-made-my-businesses-more-profitable-how-kindness-and-generosity-made-my-businesses-more-profitable/

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